Soccer Business Bits: Soccer is Popular, Legal News & More

The Sports Business Daily is reporting that according to an ESPN Poll, avid sports fans are taking an interest in MLS in increasing numbers.  In the target 18-34 demographic, interest in MLS has increased more than any other American sports league.  The percentage of avid fans and “regular” fans have also increased.  On the negative side, avid hispanic sports fans have less interest in MLS than almost any other league/sporting event.

We have not done a particularly effective job of following the ongoing legal action between Champions World, USSF and MLS.  USSF has long taken a portion of all soccer gates in the US.  According to a Wall Street Journal article, USSF has collected almost $3 million in such fees in 2009.  For a comprehesive discussion of the lawsuit, click here.

Finally, for the second time in as many years, a member of the Kansas City Wizards threw out the first pitch at a Kansas City Royals Game.  As with all such events, the opportunity provides a good chance for the Wizards get access to a new set of fans.  Although the Royals don’t draw particularly well, the first pitch will generate discussion and exposure.