All-Star Soccer Business Bits: Wizards Rebranding, All-Star Halftime & More

In the aftermath of MLS/Machester United before more than 70k at Reliant Stadium in Houston, we thought we take a quick look at some of the business stories floating around as the league moves forward for the next wekeend of games.   After a few days of parties, charity events, races and more, some business stories got lost in the shuffle of the big event.

One of the big business stories floating around in the shadow of the All-Star game is the possibility that the Kansas City Wizards will undergo a full re-brand as part of their move to a new stadium next Summer.  The changes may involve a new name, new color scheme and a jersey sponsor.  In our recent interview with Wizards’ VP Rob Thomson, we discussed the possibility of a jersey sponsor: “It is a goal, but the jersey sponsor has to be the right fit as well. Any MLS club can secure a jersey sponsor, but a lot of thought needs to go into it. How does it mesh with our organization, the longevity, etc. are all pertinent questions to ask. We continue to have many positive meetings around our jersey and stadium rights.”

One of the other notes from All-Star week is the Vancouver/Portland coin toss at halftime of the match.  In a made for tv event taken from the NBA draft lottery, ESPN2 televised the coin flip to determine the first pick in the upcoming expansion draft between the teams preparing to enter the league.  Both franchises are preparing for a successful entry into MLS and the coin flip at halftime was a nice way to add drama to their entry.