Soccer Business Bits: WPS Goes Pink, Ticket Sales In KC & More

In an effort to increase breast cancer awareness, Women’s Professional Soccer (WPS), in conjunction with PUMA will outfit players in special Project Pink kits for five WPS matches. Puma has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign.  For more on the “good works” of various American soccer leagues, check out our series on the charitable efforts of MLS and WPS here.

In the aftermath of the Wizards’ surprising showing against Manchester United, USA Today is reporting that the team sold 700 new season tickets for their 2011 campaign in their new stadium.  If these are indeed new season ticket holders, the 700 new additions show the power of these friendlies to attract existing soccer fans to their local MLS side.  Clearly the Wizards put on a good show, and despite the overwhelming percentage of the crowd that came dressed in red, many Manchester fans came away impressed with Kansas City.  With a new stadium just months away, momentum appears to be building in Kansas City to vault the Wizards to the next level.

Finally, league sponsors Panasonic and Best Buy are joining forces to sponsor a meet and greet with an array of MLS all-stars. The event is part of the week long festivities in Houston in advance of the match against Manchester United.  The event provides fans with the opportunities to meet players, get autographs and play video games.

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2 Responses

  1. Yes, soccer is good business

  2. Business Events…

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