Coke is one of the big FIFA World Cup sponsors and they are starting their World Cup marketing campaign early. In conjunction with Mobil, “On the Run” stores, Coke has been running radio spots promoting their relationship with the oil giant and FIFA. The spots are low key, but it is notable that the beverage maker is running these ads to general audiences and not a soccer specific crowd.
Sports Illustrated is sending one of its most notable columnists, Peter King, to South Africa as part of its World Cup coverage. King is SI’s lead NFL writer and author of the popular Monday Morning Quarterback weekly column. He will cover at least 9 games from the tournament and will provide an “outsider’s” view of the games. He will be tweeting and writing from South Africa regularly. This continues a trend of media outlets (especially ESPN) of involving non-soccer staff in World Cup coverage. While soccer fans may be frustrated by the writing of some of these “lay” reporters, King has an audience that is far beyond the usual soccer fan and will contribute to the exposure of game to mainstream sports fans.
Elsewhere, more than 55k turned out for the US/Turkey game in Philly, an oustanding showing for the send-off game. In Colorado, more than 18k saw the Rapids’ Saturday evening match. Although the numbers were aided by a nearby youth tournament, that is a solid showing from Rapids fans.
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