The Monday After & Media Matters

We’ve decided to take a different approach to our Monday After posts from today forward.  Rather than focus on attendance, we thought we look at any business issues that arose over the weekend and focus on one or two significant “gates” on either the high side or low side.  We are also starting a new regular feature called “Media Matters” when we will comment on the presence of soccer coverage in mainstream media.  If you stumble across such coverage, feel free to drop us a line at footiebusiness@gmail.com

On to the weekend.  For MLS fans it was a great Saturday night on Direct Kick, with games kicking off at 7:30, 8:30, 9:00, 10:00 and 10:30.  Add in the FSC game from Houston and there was plenty of soccer to choose from.  Attendance was generally poor across the league despite generally good weather nationwide.  Perhaps most dissappointing was the 15,400 in Los Angeles where the undefeated Galaxy beat expansion Phill 3-1.  Los Angeles is off to a great start this year and the franchise generally draws well and has had plenty of games in the Beckham era near the 27k capacity at the Home Depot Center.

WPS attendance has also been disappointing this year.  The weekend was notable for the 8k that saw Washington win 3-1 at RFK.  The match was part of a doubleheader with stumbling DC United.  Less than 3k were in Philly for the expansion franchise’s win over fellow newcomer Atlanta.

A couple of notes in our media matters section.  Two soccer stories in the most recent edition of Sports Illustrated.  One was a great feature on Jozy Altidore.  With the World Cup 6 weeks away, we should anticipate a number of these types of features in mainstream publications.  The other piece was in the “Scorecard” section that analyzed MLS’ status at the gate.  The article provided a neat two sided argument that compared MLS to the NBA and NHL with respect to attendance and provided reasons both in support and against the staying power of American soccer.

Keeping with the media theme, ESPN has certainly ramped up its World Cup coverage across both the internet and television platforms.  Ads for the World Cup are omnipresent on all programming on the ESPN networks and ESPN.com is running an article every day.  The WorldWide leader has invested an enormous amount of money in the World Cup and they are working hard to push their coverage

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