Soccer Business Bits: One More Promotion, Tennis V. Soccer & More

In our list of promotions yesterday, we neglected to mention the Wizards’ team poster giveaway for their home game this Saturday. The first 5,000 fans through the gate receive a 2010 team picture courtesy of Sprint.  The Wizards will host the Galaxy this weekend.

In England, the All England Club has announced that it will not show World Cup games during the Wimbledon tennis championship this year.  There will be a number of tennis/soccer conflicts including England’s third group stage game.  Tournament organizers are concerned that if the soccer matches are broadcast inside the grounds at Wimbledon, it will detract from the tournament. One of the big business questions is if the refusal to air these games will impact attendance and concessions at the All England Club.

MLS Rumors is reporting that the WNBA is following soccer’s lead by putting advertisers on the front of their jerseys. The Seattle Storm will now wear “bing” on the front of their uniforms joining the Sounders in the Microsoft family.  For now, such sponsorships are not yet in the picture for the “major” sports.  However, as attendance stagnates and player salaries rise, its is quite likely that other sports and teams will look to front of their jerseys for revenue.

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5 Responses

  1. […] admin wrote an interesting post today. Here’s a quick excerptSoccer Business Bits: One More Promotion, Tennis V. Soccer & More. In our list of promotions yesterday, we neglected to mention the Wizards’ team poster giveaway for their home game this Saturday. The first 5000 fans through the gate … […]

  2. I think giving away team pictures is a great, fairly inexpensive way to attract young fans to attend matches and guy merchandise. More teams need to do it.
    If a kid attends a match, the home team wins, and he gets a picture then their is a good chance that the team photo is going on his or her wall.
    If it goes on the wall (with other things that the kid is passionate about) you are in. They may drift off to sleep looking at the team picture. You just might have made a fan for life.

    I don’t know how long Sterns pet project (the WNBA)is going to be around. They lose a lot of money every year. Getting a jersey sponsor had to be done.
    I read a year or two back that in the offseason some top WNBA players play in Europe (I think Russia) where that can make up to 10 times more.
    Yup, found the article. http://sports.espn.go.com/espn/eticket/story?page=rollinginrubles
    It’s worth a read.

  3. You also forgot the Earth Day celebration in Columbus. Not well advertised, but they are giving away a schedule poster on recycled paper, Crew reusable grocery bags, and seed packs, as well as raffling off GK Will Hesmer’s green keeper shirt.

    http://www.thecrew.com/content/crew-earth-day-celebration

  4. […] more here: Soccer Business Bits: One More Promotion, Tennis V. Soccer & More … during-the-wimbledon, england-club, games-during, Soccer, soccer-conflicts, Tennis, third-group, […]

  5. Giveaways are slowly decreasing in value. Sure, we all love to get free stuff, but in terms of making a fan for life, you have to give them an experience, this is what keeps fans/people coming back.

    I’ve recieved so many free posters, balls, etc but I can tell you the games where I had the best experience, but had no clue what prize I got at the door.

    Make it an unforgettable experience and save the $$ on schedules.

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