Promotions, Promotions Promotions

As we do every so often, here is our quick look around MLS and the individual game promotions for the coming weeks.  Typically the leader in game promotions, Chivas USA is back in the game with a “Come One Come All” campaign targeting families for their April 24 match. Packages include 4 tickets, 4 hats and 4 hot dogs for as little as $58.  The most expensive seats go for $130 for the package and the 4 packs are available for multiple dates during the season.

Chicago announced a “Fire Goes Green” campaign for its April 24th match against Chicago.  As part of the initiative, the Fire will plant 40 trees,  provide re-usable grocery bags to their fans, purchase energy credits to set-off carbon use at the game and distribute recycling bins around the stadium.  The effort is part of the Fire’s Earth Day celebration and will also include special foot menus and other “green” distributions during the match.

Finally, while we typically discuss promotions in this space, we are struck by the apparent absence of any game day promotions in advance of the “MLS Game of the Week” slated for Thursday night in Dallas.  As the league’s primetime showcase, it is important to show vibrant atmosphere during these national broadcasts.  It is surprising that FC Dallas is not offering incentives to fans to attend this game.  While some teams choose not to offer promotions becauses it might “devalue” their product, given the importance of the game for the league and Dallas’ attendance struggles, it appears that this would be an appropriate time to try something new.

9 Responses

  1. Dallas FC and Marketing Department never go together in a sentence

  2. a. you expected proactive and competent from FCD FO? are you expecting a pony for christmas too?

    b. i definitely think MLS is going to have to do something about putting the pathetic attendance teams on big time tv. a ban, a moratorium, something. anybody who watched the local broadcast of this weekend’s Colorado match saw the camera facing an entirely empty stand where the COLORADO written on the seats was clear as day. that sort of thing cannot become what people have in their mind when the think of MLS. the crowds at TFC or SSFC or what Philly had at the Linc … that is the image that MLS needs to push on TV fairness be damned.

  3. I had pony!

  4. Ole, let me get this straight, you want to punish teams that aren’t marketed well but taking away their televised matches. Matches are perhaps MLS teams best way of marketing themselves. Doing this will only make their attendance worse and make MLS lose even more money. This isn’t good business.
    Perhaps the league makes some sort of MLS marketing summit do exchange ideas, facts and strategies. I have no idea how realistic that is.

  5. Can this site make it so a poster can edit what they type after the message was sent? Some sites allow messages to be edited for ten minutes after the message was originally posted.

  6. Ryan:

    Let me see what I can do.

  7. Thank you, Ben. On point, as usual.

  8. Call me wind because I am absolutely blown away.

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