Soccer Business Bits: Philly TV News, WPS Ad Campgain & More

The Union announced the final details of its television package, enlisting ESPN color commentator and former MLS midfielder Kyle Martino as its color commentator.  Martino will man the booth alongside longtime soccer voice JP Dellacamera.  Martino does a solid job and this pairing should give the Union one of the top broadcast booths in the league.  The Club also announced that all non-nationally televised games will be on WPVI (abc) and its sister station.  All games will be broadcast in HD.  Broadcasts will include a 30 minute pre-game show and occassional post game shows.

In WPS news, the league has unveiled its 2010 ad campaign “Defend your Turf”.  The ads will feature image projections on the sides of buildings in select WPS cities (see above for an example) and features some of WPS’ biggest stars.  The innovative campaign will invite fans to text messages to a number that will then transpose select messages directly onto the projections.  The images will be in HD.   The effort is part of WPS’ second season marketing campaign that will include a “guerrilla marketing” focus.  The WPS season opens this weekend.

For its upcoming Saturday afternoon game against New York, Chivas USA is promoting its first Family Pack of the season.  The package offers a buy one adult ticket get a child ticket free.  The kids pack is offered for 6 games during the course of the season and is available for all but the best possible seats.  Regular tickets start at $15 for General Admissions seats.