RSL Marketing: The Student Market

We’ve repeatedly commented on RSL’s innovative marketing efforts and aggressive efforts to increase attendance.  RSL has continued these efforts with the recent announcement of a student punch card offered to students at UVU, U of U and BYU campuses.  The punch cards will cost $75 and will entitle the holder to attend each RSL home game.  In the alternative, fans can pass the card around at the gate allowing multiple fans to share the same punch card (i.e. the 15 games can be used for one match or 15). RSL will smartly position the students with the loudest fans to improve their experience and keep them coming back. $5 tickets are a great way to promote teams in the community and build brand loyalty with future fans.

Many MLS teams are located in “college towns”.  Are those franchises using similar mechanisms to bring fans to the game.  There are more than 70 degree granting institutions in Boston.  Are the Revs offering such a product to fill the cavernous Gillette Stadium?  Many teams offer college discounts but RSL is working hard to take the game to campuses.

This has been another successful offseason for RSL with respect to marketing.  Despite solid attendance last year and a championship on the field, RSL is continuing to take steps to promote its product and find new fans.  As part of those efforts, the MLS Cup tour continues.  RSL is bringing the trophy to just about every county in the State of Utah in a great combination of celebration and promotion.  Kudos to RSL for continuing innovative efforts to market their franchise and grow their fanbase.

One Response

  1. The Revolution are hosting a college night this Saturday for their home opener. Free tickets are being given to Bryant University Students. I don’t know about other colleges. A different way to promote to college students.

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