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Quick Hits: Business Dealings Around MLS

Sports franchises are always looking for ways to interact with the community, impress season ticket holders and generate good will.  Here are a couple of examples of these types of events around MLS.

In New England, the Revs are offering a season ticket holder referral program.  If existing season ticket holders can convince friends/family to purchase season tickets, the Revs are ready to provide incentives.  Two season tickets gets you a personalized 2009 jersey, while 20 tickets gets you a VIP trip to the MLS All-Star game.  In between there are trips to away games, locker room visits, concession credits and more.  We think this is a nice idea;  although the rewards are fairly small it is a nice gesture.  Query why is the team giving away a 2009 jersey and not a 2010 version?  Also, this push is coming late in the season and likely would have been better suited to the immediate post-season period.  It will be interesting to see if anyone claims the 29 ticket prize.

In Houston, the Dynamo are again offering “Centers for Excellence” in 2010.  The youth training camps are sponsored by Statoil, and offer a curriculum based on the Dynamo youth model.  The program costs $300 per student and scholarships are available.

The Chicago Fire are getting set for their “Season Kick-Off” function on March 24, 2010.  The event will include a reception, lunch and acution and the entire team will be in attendance.  All proceeds benefit the Chicago Fire Foundation. Tickets are $70 each and tables can be purchased for $650.  The first 20 purchased tables get assigned a Fire player to sit at the table.