Soccer Business Bits: Chivas Branding Issues, USMNT Send-Off Games & Issues in Vancouver

According to a report from, Chivas USA and Chivas Guadalajara Owner Jorge Vergara has lost a Mexican Court battle with the Association Civil for the rights to the name “Chivas”.  According to an attorney for Association Civil, “The record is that these trademark registrations that have to do with Club Deportivo Guadalajara, the symbol or symbols in design have been registered over the years by and on behalf of the Club Deportivo Guadalajara AC, which says that tribunal must be restored for this holder”

The implications of this decision on Chivas USA and the possibility that it impacts branding and trademark rights in the US is an interesting question.  For an in depth discussion of the possible re-branding and trademark issues, click on this comprehensive piece on MLS Rumors.

There are multiple sources reporting that the US has locked up a its final pre-World Cup match with a May 29, 2010 date with Turkey at the Linc in Philly.  Steve Goff is also reporting on the possibility that the US  will play a few days earlier at East Hartford’ Rentschler’s Field, home of UCONN football and soon a UFL franchise.  The “Rent”  is an AEG operated facility that has hosted the USMNT on two prior occassions.

Finally, the always excellent 24th Minute has an intriguing piece about apparent internal rifts within the Whitecaps organization as they gear up for their inagural MLS campaign.  Specifically, the article suggests that some folks in the Whitecaps front office are concerned about MLS interference in their player development model.