Soccer Business Bits: New MLS Sponsor, Sol Sold? & More

Sports Business Daily (sister publication to the Sports Business Journal), is reporting that longtime FIFA sponsor Continental Tire has signed with MLS as a league sponsor.  The multi-year deal provides signage at all MLS matches, hospitality arrangements at games and commercials on league broadcasts.  As is typical for such league-wide deals, SUM negotiated the deal on behalf of MLS and terms of the deal were not disclosed.  Continental is now the official tire of MLS and will have the right to use league marks in its advertising and product.

Elsewhere, there have been multiple reports that showcase WPS franchies Los Angeles Sol is in the process of being sold by AEG to group committed to keeping the team in Los Angeles.  The Sol are led by Brazilian star Marta, but lost a reported $2 million last year despite being the only team in WPS to have a shirt sponsorship.  The deal, with Amway International, includes the Amway name on the jersey, stadium signage and placement on an array of Sol items.  In a separate deal, Marta signed a three year endorsement deal with the company.

Finally, the Galaxy are promoting “Galaxy night” at a Los Angeles Kings game.  Bruce Arena and Cobi Jones will be at the signing autographs.  Discount tickets will be offered for $19.  Unfortunately, the Galaxy provide very limited information about the game on their website; the link simply takes you to a TicketMaster page. Moreover, there is no evidence that the Kings are promoting the game in any day.

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  1. […] new announcer, Wendy’s, Dos Equis and Direct Kick.  First commercial from new MLS sponsor Continental Tire…also spots from Dunkin Donuts and […]

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