Soccer Business Bits: Leiweke Honored, Ching Lends a Hand

Seattle Sounders CEO Tod Leiweke has been honored by the Puget Sound Business Journal as the Business Executive of the Year.  Leiweke was recognized largely for his work in bringing MLS to Seattle and for the explosion of interest in the Sounders and MLS.  As the Puget Sound Business Journal is not a sports publication, this represents important mainstream recognition of the Sounders’ success.  Leiweke is also being honored for his work with the United Way of King County.

Speaking of charity, kudos to Brian Ching for his work with Habitat for Humanity.   The Houston forward has committed to raising $65k for the charity in partnership with Dynamo Charities.  He has been interviewed on local television as part of his efforts and has generated exposure for both his good works and the Dynamo.  According to the folks at “Critical Mention”, the exposure was worth more than $11k in exposure.

Finally, MLS is teaming up with new sponsor Degree to direct fans to this unique link. The primary language, but you can also hear the ad in English.  Degree is being announced as a sponsor for MLS and for the Mexican National Team.