Promotions! Promotions! Promotions!

mlsAs we do every few weeks, we like to take a look around MLS to see what teams are doing to create buzz and increase attendance for the upcoming weekend of games.  With the last regular season matches upon us, now is a good time to take a last look at promotions for 2009.

In New York, the Red Bulls are promoting their last ever game at Giants Stadium with a number of events including T-shirts for the first 10k through the door and a number of additional surprises for fans.  The final game Family pack includes 4 tickets and either 4 t-shirts or a $20 food and beverage credit.  The package sells for $89.95.

In Los Angeles, Chivas is promoting is Fan Appreciation Day for their Sunday game against Houston. The event includes free giveaways, musical acts and discount tickets.  The Chivas Family Pack is $58 and includes 4 tickets, 4 hot dogs and 4 hats.

A while back, we wrote about RSL’s new Mangia service that allows for the delivery of food directly to your seat at Rio Tinto. Mangia allows fans to order food by texting their order to Mangia.   For their last home game, RSL is offering $1 hot dogs through the service. Fans must sign up online prior to coming to the game.    The team is also offering a 4 ticket, 4 hot dogs and 4 drinks Family Pack for $88.

In Columbus, the primary promotion actually focuses on the day after the last regular season game, when the Crew will host their team awards session.  Interestingly, the event is characterized as a “Casino Night” that will include the awards ceremony, food and fake gambling.  Tickets for the event start at $15 and can be combined with tickets to the Columbus home finale for $30 for tickets to both.  This seems like a great event and an outstanding idea to included fans in an awards night.

Attendance was great last weekend around the League. It will be interesting to see if the teams can keep it going for the last regular season game.

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