Soccer Business Bits: MUN2 Interview, MLS Expansion Update and More

us-soccerWith the Mexico/USA qualifier set for Wednesday on MUN2, we posed a couple of questions about the broadcast and the channel to Kevin Dugan of NBC Universal/Mun2 digital media.  Please see his thoughts below:

Footiebusiness: mun2 seems targeted to the Spanish speaking offspring of native Spanish speakers, yet this game will attract many native English speakers outside the typical target audience.

Does mun2 intend to retain these viewers going forward?

Kevin Dugan: Most of the original programs on mun2 are in English. We also program the best Spanish language content form Latin America with English subtitles – not unlike other networks, which regularly import English-language shows from the United Kingdom.

FB: Do you believe your programming is attractive to those of a non-hispanic  background?

KD: Absolutely! Check it out for yourself:

holamun2.com/chicas http://www.holamun2.com/chicas
holamun2.com/xtreme http://www.holamun2.com/xtreme
holamun2.com/hookup http://www.holamun2.com/hookup

FB: In addition to the game, what else will mun2 be doing to keep these viewers?

KD: Being ourselves – uniquely American!

FB: Given that this is the first time many viewers will be exposed to mun2, you will have a unique opportunity to create a first impression.  Did you consider broadcasting live from Azteca in order to improve the level of the broadcast?

KD: The Telemundo Deportes team will handle the production of the game. The Telemundo Deportes team is incredibly experienced having covered hundreds of matches around the world. We’re in great hands!
We have also just posted a video that includes interviews about the game with Lionel Messi, Carlos Bocanegra, and Jorge Campos, among others. Check it out: http://www.holamun2.com/usavsmex.  We will be posting similar videos leading up to the game. We look forward to you joining us on mun2 next week. Thank you!

Thanks to Kevin Dugan:  Here are a couple of additional notes from around MLS:

We are traveling this weekend, so just a couple of quick  hits.  First, Don Garber has seemingly foreclosed the possibility of Montreal joining MLS in 2011 as part of the Vancouver/Portland entry into the League.  However, according to this article, the addition of Montreal seems like a certainty, perhaps as early as 2012.  For our thoughts on Montreal (and South Florida) joining MLS click here.

One team that will definitely be joining the League is the Philadlelphia Union.   The team is reportedly nearing 10k in ticket sales.  For those eager to see stadium progress, click here for construction photos.

Our series on MLS fans will continue this week.  Please stay tuned for more.

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