Soccer Business Bits: Mexico/US 3, Portland Expansion and Shirts in Seattle

us-soccerA recurring theme of this blog is the importance of soccer businesses interacting with soccer fans.  Whether it be MLS franchises, WPS, US Soccer or soccer media, we frequently advocate for open lines of communication between fans and those in charge.   Through the years, American soccer officials (from all leagues and teams)  have done an outstanding job of making themselves available to fans and “new media”.  Given soccer’s lack of presence in mainstream media (an improving situation), the web is the most important resource for soccer news and these same officials have historically been receptive to the internet soccer coverage and reporting.

Along these lines, we offer kudos to NBC Universal for reaching out to a number of soccer bloggers and websites to present their side of the debate over the televising of the Mexico/US match.  Specifically, Kevin Dugan of NBC Universal reached out with an offer to answer any questions about Mun2.  He also offered this brief promotional video and announced that the station will be available on Direct TV and Dish Network as part of a preview on August 12.  Longtime soccer broadcasters Phil Schoen and Marcello Balboa will handle the English broadcast (from a studio).

The situation is obviously not ideal, yet we certainly appreciate NBC Universal’s efforts to reach out and make the best of the situation.  Far more native English speakers will now have access to Mun2, yet are they the intended audience of Mun2?  From a business perspective, the decision to show the game on Mun2 (instead of a different NBC English language channel) should still be analyzed.  Mun2’s intended audience is the English speaking offspring of Spanish speaking parents.  Will the provision of this network to a larger population of native English speakers for the Mexico/US game really increase the audience for Mun2 over time?  We have put these questions to Mr. Dugan and eagerly await his response.

In Portland, the improvements to PGE Park were approved last week by the City Council.  We will address this story in depth going forward, but for now, please see our previous stories on expansion in Portland.

Finally, there is this nugget from the New York Times about MLS merchandise sales.  As part of a promotion putting MLS jerseys in Toys R US, MLS shed some light on merchandise sales in the League.  Seattle is number 1, followed by TFC and the Galaxy.  Not suprisingly, Designated Players are the most popular jerseys.sounders

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