Soccer Business Bits: MLS Attendance, Superclassico and More

mlsA while back we wrote about the “war of words” between the New York Yankees and MLS Commissioner Don Garber.  MLS-Daily has taken the baseball/soccer attendance analysis to a new level with a clever look at year over year attendance between MLB and MLS.  The comparison is instructive because it shows the challenges of drawing at the gate in the current economic climate.  With both Leagues showing similar attendance drops this year, MLS cannot be too disappointed with its attendance (although there is a bit of a Seattle skew). With expectations of a big second half for attendance, 2009 might still be a good year for MLS attendance.

In other news, Chivas USA has announced that it will open the upper deck of the Home Depot Center for the upcoming SuperClassico against the Galaxy.  FSC will televise the match on Saturday (and they did pump the game during the Gold Cup).  This match always shows well on television, so the USA match provides a nice platform to promote the game.

Speaking of the Galaxy, this report suggests that the Galaxy will be touring Tanzania in the off season for a three game exhibition.  This would certainly have the effect of spreading the Galaxy message to a new fronteir.  Somehow, I don’t foresee Mr. Beckham making the trip.

In the Gold Cup, advertisers for the USA/Honduras match (other than male enhancement) include DirectTV, Honda, Corona, Geico and Verizon.  There were also some credit relief services, 5 hour energy and of course ProActiv. There was also some pimping of the Barca-Galaxy game coming in August.   The half time show was fairly low key with Bretos handling the duties from RFK.  The crowd at RFK showed well and sounded good.