Part of our focus on the business aspects of soccer in the United States involves the occassional look at the charitable works around the sport. In San Jose, the Earthquakes are hosting a “Fight for the Cure Day” as partof their June 20 match. Sponsored by Comcast, the event includes recognition of cancer survivors and the provision of pins to the first 5,000 fans at the game. The team is also putting together packages for the game that include seats, food and transportation. A portion of the proceeds will go to various cancer charities.
US Soccer continues to promote its Passback program. The Passback program is an initiative to provide soccer equipment to underprivileged communities. The program collects used equipment, including cleats, balls and more. The program also includes an array of traveling clinics for young players in disadvantaged communities around the country. In Columbus, The Crew will be holding a collection effort at their upcoming June 27 home game.
Finally, MLS Works continues to be the go-to charitable effort in MLS. The two year old effort combines community outreach programs and involvement with an array of charities. The MLS Works Auctions provide fans with an opportunity to purchase game worn jerseys and other team gear with the proceeds going to charity.
Obviously, this is just a brief look into the world of soccer’s charitable efforts. However, it is important to recognize that the teams and players do devote a fair amount of time to community interaction. From a business perspective, this gives the Teams an opportunity to connect with potential fans while creating a positive image for soccer.