Soccer Business Bits: Deals, Deals Deals

wozardsAs part of our ongoing effort to call out interesting and unique marketing efforts at various MLS stadia this year, here are some of the promotions on tap for this coming week.  In Kansas City, the Wizards are offering the unique “Faith and Family Night” for Saturday Night’s tilt with the Crew.  At the end of the game, a Wizards player will address the crowd about his faith.   All faiths are invited to the game.  Best Buy is the event sponsor.

At Rio Tinto, RSL is hosting the FSC game of the week this Saturday.  This is also the first of three fireworks night in Salt Lake City.  The three game Fireworks packages start as low as $39 for the three games at $13 per ticket.  In addition to the three soccer matches and fireworks, fans will be treated to a David Archuletta concert on one of the nights.

Finally, in Los Angeles, Chivas USA will host Seattle in a battle of Western Conference leaders.  In partnership with Disney, Chivas is offering a number of pre-game activities and other packages presented by the Disneyland Resort.  This includes pre-game concerts, a battle of the bands, Disney hat giveaways and a half-time show.  Chivas also continues to offer free tickets to their upcoming Galaxy match with the purchase of a four game pack.

Many of this weekend’s games will go up against the World Cup qualifier in Chicago on Saturday night. It will be interesting to see how these games draw.  If crowds are good (while more than 50k are in Chicago for the game and many more are at home watching), it might suggest that MLS continues to struggle in drawing the “hard core” fan, because one would assume these fans are watching the USMNT.  If crowds are down, it may suggest that hard core fans are making up a higher percentage of fans.