Business Bits: United Stadium, TV Rights and More

unitedDC United’s efforts to get a stadium built in Prince George’s County took a small step forward with the Maryland House Appropriations Committee approving a bill to fund a study about the project.  United is seeking State and County funds to build a new soccer specific stadium near the Metro in Maryland.  With RFK crumbling and a stadium near the Anacostia River, PG County is likely the best option for United.  The vote is positive, but the 17-7 vote tally is concerning for such a minor measure.  Stadium projects are not popular in this economy and United may find itself without a home if it alienates the District.

UPDATE:  According to this note in the Washington Post, the Study may not go forward after all.  Because of an apparent misunderstanding of the separation of powers, the Legislature has over-stepped its authority and will have to reconsider the bill. 

According to this AP story, Fox Soccer has won the rights to televise Champions League games for the next three years.  FSC beat out ESPN for the rights: a large coup for the soccer-only channel.  At the same time, ESPN is apparently offering cable companies and other distributors the opportunity to accept an ESPN Classic for ESPNU switch. The proposal would move Classic to a sports tier, thereby significantly decreasing its availability.  In recent years, Classic was regularly used to show non-marquee USMNT games.  This switch may either force ESPN to keep soccer on ESPN/ESPN2 or significantly reduce the available viewing audience.

As we have previously reported, MLS has shown a  surprising ability to retain major sponsors in tough economic time.  According to this latest report from the Sports Business Journal, Pepsi is now part of the list of retained companies.  Interestingly, the deal will switch the sponsorship focus from Sierra Mist (which was omnipresent as an MLS marketer), to Pepsi and Gatorade.  MLS has continued to show remarkable resilience with its sponsorships on both a League and Team Level with sponsors like Panasonic and VW staying with the League.

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