The Morning After: MLS, WPS, USMNT

wpsIt was a big weekend for U.S. soccer fans.  The National Team was in El Salvador for a qualifier, WPS kicked off in Los Angeles and the MLS completed its second week of games.   ESPN2 televised the National Team (after not showing an MLS game this week).  Captain Morgan’s featured prominently as an advertisor (I don’t remember them investing heavily in soccer previously) and there was otherwise a fairly typical mix of national and local advertising.  Heineken and Southwest also purchased ad time.  The crew was on site (as opposed to a booth in Bristol) and the production went fairly smoothly throughout.

FSC televised the WPS opener at 6:00 EST on Sunday.  Mark Rogondino manned the booth for play-by-play.  As a founding partner, Puma featured prominently throughout.  Super Eight Hotels, American Airlines were among the sponsors along with ususal suspects ProActiv and Soccer Shop.  Just under 15k attended the event at the Home Depot; a nice opening for the League’s first game.

League-wide, attendance in MLS was disappointing in week two despite another strong showing in Seattle.  The Rapids and RedBulls opened with less than 12,500 in New York and less than 12,000 in Commerce City.  Columbus raised its championship banner in front of less than 15k.  San Jose sold out for the second consecutive week and about 16k came to RFK for United’s home opener.  Sunday was the most distressing number, with less than 7k showing up at Pizza Hut Park.

It is not terribly surprising that a rainy night in New York for the Bulls’ last campaign at Giants Stadium drew poorly, but the numbers in Colorado and Columbus are fairly disappointing.  The weather wasn’t great in DC either, but for one of the League’s perennial attendance powerhouses, it is a low number.  We have previously discussed the attendance woes in Dallas, but this number is exceptionally bad.  Fans of the team have been clamoring for a change in the front office, and if the sub 10k numbers continue, changes might follow.

The FSC game had the usual mix of Home Depot and ProActiv commercials combined with a fair amount of MLS Works and PassBack spots.  RSL’s broadcast (of  its game against Seatle), was heavily sponsored by KFC, and a local bank.  In San Jose, Amway again featured prominently on stadium singage and a half time interview with the Quakes’ VP of Marketing touched on the new campaign and the addition of a new beer garden and other stadium improvements.  We touched on that campaign here.san-jose

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