Business Bits: Invasion of the Super Clubs

milanFour of the World’s largest soccer clubs will be touring the U.S. this summer in the “World Football Challenge”  The event boasts Inter Milan, Chelsea, Club America and AC Milan in a series of matches across the U.S.  Venues include the new Cowboys’ stadium, Foxboro and Palo Alto.  The event is run by Creative Artists.

Summer tours by big time clubs have become an annual ritual, as European teams gear up for their new seasons in the comfortable weather of North America.  The tours typically include some MFL and MLS competition, participation in the MLS All-Star Game and draw great numbers every year.  The popularity of these events continues to show the reach of the World’s Game in the U.S.  MLS has to harness these fans and convince them to keep coming for the MLS product.

After trying to package their AC Milan friendly with the season opener, the Galaxy are already selling the game as a stand alone event.  That is a pretty disappointing circumstance for the League’s most visible franchise.  Opening night attendance was very poor for the Galaxy despite the effort to pair the match with the Milan game.  The team is also offering a $1 beer and hot dog promotion prior to their next home game.

Newly designated expansion franchise Vancouver has announced that it has already sold its initial allotment of 5k season ticket deposits; the deposits were snapped up in less than 48 hours.  According to the team, the new deposits will slot in line behind current Whitecap season ticket holders in the rush to reserve season seats.  Remarkably, kick-off for the MLS version of the Whitecaps is still two years away.  bc-place