Business Bits: Opening Week, WPS and Milan

wpsAmway International, the presenting sponsor of the San Jose Earthquakes, has signed on as the jersey sponsor of the WPS’ L.A. Sol. The sponsorship will include the Amway name on the jersey, stadium signage and placement on an array of Sol items.  Perhaps most importantly for Amway, Brazilian Marta, perhaps the most recognizable star in Womens’ soccer, will now wear the Amway name.  In a separate deal, Marta signed a three year endorsement deal with the company.

In Salt Lake City, RSL has announced an “open house” at Rio Tinto Stadium.  The free event will include a Friendly with the Austin Aztek of the USL First Division, a meet the players component and plenty of family friendly activities.  With the fall 2008  opening of Rio Tinto Stadium, RSL has a beautiful new venue to showcase.  The open house seems like a fantastic way to introduce potential fans to the stadium without giving away the proudct (i.e. free tickets to games).  Rio Tinto looked and sounded great on TV during the playoffs and reports suggest that season ticket sales are up for 2009.

The Galaxy have wasted no time in selling tickets for their negotiated Friendly with AC Milan.  According to the team website, tickets are now on sale as part of a package with tickets for opening night.  While the game is free for season ticket holders, the two game package prices range from $50-$600.  It is somewhat surprising that L.A. would pair the Milan tickets with opening day because it suggests that opening day tickets aren’t selling well;  we’ll know in a week.  milan

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