Business Bits: 2009 MLS Promotions

houstonThe Houston Dynamo have announced their 2009 promotional calendar.  Events include T-shirt and bobblehead giveaways, discount tickets and more.  Interestingly, every home date has a corresponding promotional event.  The Dynamo have been a well attended club since their move from San Jose.  Nevertheless, these promotional dates are an important indicator of Houston’s willingness to work at growing their fan base.

Contrast this with rivals FC Dallas, where the only referenced game promotion is an opening night fireworks display.  With 3rd Degree reporting that less than 5,000 tickets have been sold for the Dallas home opener, it might be time for the Dallas Front Office to reach across the state for some marketing guidance.  Dallas has struggled to fill Pizza Hut Park and the 3rd Degree story states that General Manager Ken Hitchcock was relieved of responsibility for ticket sales.

In Kansas City, the Wizards are offering an “all you can eat” ticket at Community America Ballpark.  According to the Sports Business Journal, the $35 ticket includes unlimited pasta, hot dogs, chips, soda and more.  Tickets in the inclusive section are $10 more than tickets in neighboring seats.

The Revs have continued their efforts to market their “Defend the Fort” initiative by creating a website dedicated to the campaign. The site includes a fairly unimpressive video compilation and promises of a supporter online community.  The Revs are certainly making the effort; the campaign has appeared on multiple online sites and has generated buzz. It will be interesting to see if it pays off with a more energized atmosphere at games. revs

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