T.V. Tidbits: US/Mexico TV Ratings & Red Bull Rights Deal

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MLS ratings may be flat, but the U.S. National Team continues to draw well on TV.  In televising the  US/Mexico clash on Wednesday,  ESPN2 logged a .8 rating (over a million viewers) setting a new record for a World Cup Qualfier.  Add in the more than 5.5 million viewers on Spanish Language TV and close to 7 million people in the States watched the 2-0 US win on television.  As we have said before, there is a big audience for soccer in this country, MLS just needs to find a way to capture those eyeballs.

msg Meanwhile, according to reports, the NY Rebulls have signed a three year rights deal to televise Red Bull games on the MSG network.  While financial terms were not announced, New York fans will be pleased to have a destination for local broadcast of at least 20 games.  The deal also includes a studio show and Shep Messing!red-bulls2

2 Responses

  1. With the high viewership rates among Hispanic households for international games, perhaps MLS should begin to think about other ways it can increase viewership in the US among this demographic through subsidies of Televisions and Cable subscriptions.

  2. Good point. I think the League has tried to do this with the addition of one nationally televised game in Spanish each week (on Telefutura) and by some of the Sueno and Futbol ad campaigns. The hard part is convincing someone who chees for Club America that the Dynamo deserve their support as well.

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