MLS retains Panasonic as Primary Sponsor


In a sign that MLS is still a valuable commodity among sponsors, the League announced that Panasonic has re-upped for a three year run as the “Official Consumer Electronics” partner of MLS.

Given the econmic climate, long term sponsorship deals are an important source of ongoing revenue. Given the amounts of scrutiny aimed at publicly traded companies and the pressures on companies to cut back on high profile advertising and events (think about the uproar over CitiField), big name sponsors may be harder to come by.   This is especially so in light of recent news that Panasonic was shedding 15,000 jobs over the next 13 months. According to Sports Business Journal, the deal is valued at almost $3 million per year.

2 Responses

  1. Corporate sponsorship in today’s economic world is tough. With MLS keeping Panasonic, it shows that they truly believe that the MLS will provide a product that people will watch. I was hoping that the Revolution would soon get a corporate sponsor on their shirts but all I’ve ever heard were rumors. Let’s see if Beckham leaves and if what reaction Herbalife will have in LA to something like that.

  2. It continues to amaze me that the Revs haven’t moved forward with a shirt sponsor. The concern might be that they missed their window when the team was good and the economy strong.

Comments are closed.