The big business story in American soccer over the last 24 hours was the announcement that league sponsor adidas has significantly increased its committment to MLS with a new 8 year, $200 million that runs through 2018. The deal replaces the previously signed 10 year, $150 million deal signed between the parties in 2004. With [...]
Filed under: Marketing | Tagged: Adidas, MLS adidas, MLS soccer, MLS sponsors, soccer sponsors | Leave a Comment »
