We have discusssed Portland’s expansion bid on multiple occassions. Recently, these stories have focused on the “funding gap” between the money promised by Merritt Paulson, the City of Portland and other sources. Specifically, there is more than a $28 million hole, even if the City is able to sell more than $35 million in bonds [...]
Filed under: Expansion and Stadiums | Tagged: MLS, Oregonian, Paulson, PGE Park, Portland expansion, Soccer Business | 3 Comments »
We have previously posted on Houston’s promotional efforts ( a promotional date for every game) and some of their marketing efforts. Rocky Harris, a Dynamo Senior Vice President, was kind enough to chat with us about the Dynamo’s marketing plans in 2009, fan outreach and more. Mr. Harris has been with the Dynamo for about [...]
Filed under: Marketing | Tagged: Brian Bilello, Houston Dynamo, Marketing, MLS, Rocky Harris, Soccer Business | 5 Comments »
With a long weekend upon us (for some), holiday travel in the air and the Seattle Sounders’ third home game a day away, we thought a look back at the lead-up to Seattle’s “first kick” appropriate. The Sounders have continued strong tickets sales, have performed brilliantly on the field and have generated positive press in [...]
Filed under: Uncategorized | Tagged: , Qwest, scarf seattle, Seattle Sounders, Soccer Business | 4 Comments »
We recently wrote about the Galaxy’s drastic reduction in ticket prices for premium seats for upcoming home games (including the upcoming Chivas USA match). Around the League, other teams are offering other deals to bring fans into the park. In Chicago, the Fire are now offering five game plans for as little as $110 per [...]
Filed under: Marketing | Tagged: Dynamo, FC Dallas, Marketing, MLS, Revolution, Revs Girls, Soccer Business | 1 Comment »
Last week, we discussed OnGoal’s efforts to build a soccer stadium on the Bannister Mall site in the Kansas City area. Today, we provide updates about some of the other stadium projects around the League. In San Jose, the Mercury News is reporting on positive developments in Lew Wolff’s effort to build a stadium for [...]
Filed under: Expansion and Stadiums | Tagged: D.C. United, Lew Wolff, MLS, Red Bull Arena, San Jose Earthquakes, Soccer Business | 1 Comment »
The WPS completed its first full slate of games this weekend with matches in New Jersey, California and Illinois. In our interview with WPS Director of Communications, Robert Penner, Mr. Penner stated that the League was hoping for game day attendance between 4-6,000 per game. During a weekend when MLS teams disappointed at the gate, [...]
Filed under: Marketing, Media | Tagged: Attendance, ESON2, Galaxy, MLS, Soccer Business, WPS | 1 Comment »
Prior to the start of the 2009 season, the New England Revolution announced the “Defend the Fort” campaign as part of a drive to target “traditional” supporters. In combination with the introduction of the Rev’s Girls and new online content, the new campaign is part of League-wide effort to replicate the energy evident in Toronto, [...]
Filed under: Marketing | Tagged: Brian Biello, Defend the Fort, MLS, New England Revolution, Revs Girls, Soccer Business | 19 Comments »
The week of RSL’s big home opener at Rio Tinto stadium has brought a number of stories about how RSL is functioning as a business in its new digs. From “Behind the Shield, RSL’s official blog, comes word of “ticket insurance” in case of precipation at the home opener. Unlike traditional rain check policies (where [...]
Filed under: Expansion and Stadiums, Media, Sponsors | Tagged: ESPN2, Jet Blue, MLS, Rio Tinto, RSL, Soccer Business | 3 Comments »
The United States continued its qualifying campaign in Nashville Tennessee with a match against Trinidad & Tobago. ESPN2 televised the game in prime time on the East Coast and added a 30 minute pre-game show with Stone and Lalas (and an over-hyped cameo from Barack Obama). There was a wide range of national advertisers for [...]
Filed under: Expansion and Stadiums, Media | Tagged: ESPN2, MLS, Portland expansion, Soccer Business, Wilpon, World Cup | 2 Comments »
It was a big weekend for U.S. soccer fans. The National Team was in El Salvador for a qualifier, WPS kicked off in Los Angeles and the MLS completed its second week of games. ESPN2 televised the National Team (after not showing an MLS game this week). Captain Morgan’s featured prominently as an advertisor (I [...]
Filed under: Media, Sponsors | Tagged: ESPN2, FSC, MLS, Soccer Business, WPS | Leave a Comment »
