Soccer Business Bits: The Art of World Cup Sponsorship, MLS All-Star Revenue & More

Posted on March 9, 2010 by Ben Berger

Tier-One FIFA World Cup sponsors pay almost $125 million for the right to reach 30 billion sets of TV eyeballs and almost 3 million stadium attendees.  Add in the enormous investment necessary to leverage the FIFA relationship (through ad materials, hospitality events, commercials, etc…) and only a serious company can join the elite group of [...]

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Soccernomics: A Chat With Simon Kuper

Posted on November 30, 2009 by Ben Berger

It is “Cyber Monday” and in honor of that online shopping holiday, we thought we would bring you an interview with Simon Kuper, co-author of the acclaimed book, Soccernomics, a must read for any fan of the business of soccer, and a great gift for the holidays.  The book combines economics and soccer to provide [...]

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