MLS CUP 2009: On the Ground in Seattle

With Seattle set to cap its impressive  inaugural season as an MLS City by hosting MLS Cup 2009 at Qwest Field, we thought we would check in with Seattle soccer guru David Falk, the man behind the comprehensive Seattle soccer website, www.GoalSeattle.com about marketing efforts, media coverage and ticket sales for MLS Cup in Seattle.  [...]

Seattle Sounders: A Look Back

Year one of the Seattle Sounders’ MLS campaign is concluded, and it has been a success in every way.  Here is what we wrote in March: First Kick 2009 is just days away, and the League’s newest franchise is directly in the cross hairs of MLS fans.  They have sold the tickets; more than 20k [...]

Soccer Business Bits: Money in Salt Lake, Fredy in Seattle and More

We promised part IV of our series on MLS fans, but with so many business stories around American soccer today, we thought we would postpone part IV and touch on some of those stories.  We will return to our fan series next week. In Salt Lake City, the Tribune is reporting  that the MLS all [...]

The Seattle Sounders at the Halfway Mark: Good Business

Just over three months ago, we took a look at the business model for the expansion Seattle Sounders.  With the season at the halfway mark, we thought we would take another look at soccer in the Emerald City.  In an indication that demand remains strong for tickets, the Sounders recently announced that they are making [...]

Soccer Business Bits: Deals, Deals, Deals

As we like to do on occasion, we are going to take a look around the League to see what teams are offering to help bring fans to the game.  In Columbus, the Crew are promoting a Gold Cup Two pack for a July 7 doubleheader and a select Crew Games.  Prices for the packages [...]

Soccer Business Bits: Seats in Seattle and More

A bit of business potpurri today.  Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest.  The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, [...]

Seattle Sounders: A retrospective

With a long weekend upon us (for some), holiday travel in the air and the Seattle Sounders’ third home game a day away, we thought a look back at the lead-up to Seattle’s “first kick” appropriate.  The Sounders have continued strong tickets sales, have performed brilliantly on the field and have generated positive press in [...]

Opening Week 2009: Step Forward Seattle

First Kick 2009 is just days away, and the League’s newest franchise is directly in the cross hairs of MLS fans.  They have sold the tickets; more than 20k season ticket sales have been announced for 2009.  They have landed the big name sponsor; Microsoft has signed on for $ 4 million for over five [...]

Business Bits: Marketing in Seattle

We’ve posted before about how Seattle seems to be doing almost everything right in the lead up to its inaugural MLS season.  The Sounders  have now upped the ante with a bit of “guerrilla marketing” around the Emerald City. Park benches, statues and more have been covered with Sounders gear. The pictures definitely are worth [...]

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