Interview with RSL Director of Marketing Davy Ratchford

Last year, RSL surprised many in MLS  be winning the championship over the Galaxy.  Now firmly entrenched in Rio Tinto stadium while defending  its first championship, RSL is off to a great attendance start in 2010. RSL has consistently been one of the most innovative teams with respect to marketing and in-stadium programs and their [...]

Soccer Business Bits: Back to B-More, RSL Friendly and More

We are back on our regular schedule now and thought we would start with a quick look to one of the big business stories of the week.  After getting rebuffed by PG County and desperate to leave RFK, DC United is still considering a permanent move to Baltimore.  According to the story from the Washington [...]

Soccer Business Bits: The Morning After

In a week without an ESPN game, MLS was busy with 14 teams in action in six cities.  On the attendance front, the League seemed to have a pretty good week with the notable exception of 8,200 in Dallas.  Most interesting was the virtual attendance tie between Chivas and the Galaxy in dueling games at [...]

Soccer Business Bits: Seats in Seattle and More

A bit of business potpurri today.  Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest.  The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, [...]

Interview with Davy Ratchford, RSL’s Director of Marketing

  Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate.  Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with [...]

The Business of Real Salt Lake

The week of RSL’s big home opener at Rio Tinto stadium has brought a number of stories about how RSL is functioning as a business in its new digs.  From “Behind the Shield, RSL’s official blog, comes word of “ticket insurance” in case of precipation at the home opener.  Unlike traditional rain check policies (where [...]

Business Bits: Opening Week, WPS and Milan

Amway International, the presenting sponsor of the San Jose Earthquakes, has signed on as the jersey sponsor of the WPS’ L.A. Sol. The sponsorship will include the Amway name on the jersey, stadium signage and placement on an array of Sol items.  Perhaps most importantly for Amway, Brazilian Marta, perhaps the most recognizable star in [...]

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