Marketing in New England: Interview with Revs COO Brian Bilello

Earlier this week, we posted our Q&A with Timbers VP of Marketing Cory Dolich.  Today, we were fortunate to have Revs COO Brian Bilello answer some questions about the Revs marketing strategies and efforts.    The Revs have really amped up their online presence in the last couple of years and have started to aggressively use [...]

Promotions, Promtions Promotions

As we do every so often, we thought we would take a look around MLS for ticket promotions offered for upcoming games.  As always, please feel free to send us promotions that we don’t mention.  In Colorado, the Rapids are promoting a “Lads Night Out” for their upcoming match against San Jose.  The package includes [...]

MLS Charity Week: The Revs

Last week we took at look at various American soccer charity efforts especially those in Haiti. The charitable efforts of professional sports leagues and teams are typically overlooked by their fans, yet they are an important component of the community outreach programs in which almost all leagues are involved.  In addition to providing a way [...]

Interview with New England Revolution COO Brian Bilello

 Prior to the start of the 2009 season, the New England Revolution announced the “Defend the Fort” campaign as part of a drive to target “traditional” supporters.  In combination with the introduction of the Rev’s Girls and new online content, the new campaign is part of League-wide effort to replicate the energy evident in Toronto, [...]

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