Sports Business Daily is reporting that MLS has sued tool manufacturer Black & Decker over an alleged “ambush marketing campaign” by B&D division DeWalt. MLS fans know that competing tool company Makita is a long time MLS sponsor, and the suit alleges that DeWalt improperly used MLS logs and materials to “confuse” hispanic fans into [...]
Filed under: Uncategorized | Tagged: Makita and MLS, Makita and Soccer, MLS, mls lawsuit | Leave a Comment »
The posting has been a bit light this week; there has been a “new arrival” in the family which has changed sleep/work patterns a bit, but we expect to be back on schedule next week. For now, check out this March interview we did with SUM Digital Strategy Director Chris Schlosser about MLS’ plans for [...]
Filed under: Uncategorized | Tagged: Chris Schlosser, MLS, SUM | 1 Comment »
With a big set of MLS action coming up, we thought we would provide you with some MLS business news in advance of the weekend. With all the debate over the financial viability of soccer stadiums (any stadium really), the fighting usually ceases once the building is up. As a result, the “success” of the [...]
Filed under: Uncategorized | Tagged: MLS, Red Bull Arena, Rio Tinto Stadium, TFC grass | 3 Comments »
Tuesday night marked the opening of the CONCACAF Champions League competition for the 2009/2010 season. 24 teams from around from around the region are competing for the right to represent CONCACAF in the Club World Cup. This is the second season for the competition in its current iteration. The play-in portion of the tournament started [...]
Filed under: Uncategorized | Tagged: CONCACAF, CONCACAF Champions League, MLS | 3 Comments »
For the second time since the season started, a Seattle Sounders forward has had his name linked with sexual assault allegations. The first instance involved Freddy Montero, and those charges were quickly dropped. Over the weekend, a civil complaint was filed against Montero’s strike partner, Nate Jaqua. The claim primarily sounds in battery, but includes [...]
Filed under: Uncategorized | Tagged: criminal law, july 4th, MLS, Nate Jacqua, rape allegations, sounders | 3 Comments »
We are just days away from the third iteration of the now annual Superliga tournament. The 8 team event features 4 teams from MLS and 4 teams from Mexico’s Primera Division. Placed into groups of four (consisting of two MLS teams and two Mexican teams), the teams play one game against each team in their [...]
Filed under: Uncategorized | Tagged: MLS, Soccer Business, Superliga | 3 Comments »
Another full slate of games in MLS and WPS this weekend and a world cup qualifier on the horizon. This week represented the return of the ESPN game of the week, and the Worldwide Leader got a good one with the Thursday night Chivas/Blanco match-up. Please see our live business blog of that match here. [...]
Filed under: Marketing | Tagged: MLS, MLS attendance, Soccer Business, WPS attendance | 1 Comment »
It has become fashionable to live blog sporting events, and we thought we would give it a try for the MLS game of the week (as long as we can stay up). However, our focus will be on the business aspects of the broadcast. As an initial matter, the lead in from the re-broadcast of [...]
Filed under: Media | Tagged: Chvivas USA, ESPN, Lalas, MLS, MLS advertisiing | 1 Comment »
We’re back from our travels and one thing is clear: America loves UEFA (or at least ESPN does). In a truly remarkable ad blitz, ESPN promoted its broadcast of the Champions League final across all of its airwaves. During the broadcast of the NBA playoffs, pop up ads hyping the Barca/Man U match were omni-present, [...]
Filed under: Media | Tagged: Champions League, ESPN, MLS, Red Bull Arena | Leave a Comment »
A bit of business potpurri today. Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest. The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, [...]
Filed under: Marketing, Sponsors | Tagged: Chivas, KFC, MLS, MLS attendance, RSL, Seattle Sounders | Leave a Comment »
