The MLS playoffs are upon us. Traditionally, this has been a time of disappointing attendance in MLS when only the most hard core supporters still come out to support the team. Because of a lack of group sales, lead time and cold weather, attendance frequently suffers (although this year may prove the exception). Because of [...]
Filed under: Uncategorized | Tagged: MLS fans | Leave a Comment »
All season, we have focused on the efforts of individual teams to convert soccer fans to MLS fans. We have interviewed various front office personnel, analyzed marketing efforts targeted to hardcore fans and interviewed soccer fans around the country to determine what they want from MLS. Today, we offer the guest commentary of Craig Codlin, [...]
Filed under: Uncategorized | Tagged: Craig Codlin, Don Garber, MLS fans | 5 Comments »
“Soccer is a girl’s game” “There are no goals, it is boring” “It will never succeed” “Why do they roll around on the ground all the time” All soccer fans have heard these statements. We all know people who feel this way about the “beautiful game”. This is part four of our MLS attendance series. [...]
Filed under: Uncategorized | Tagged: "soccer haters", MLS fans, Soccer Business | 14 Comments »
To many, they are the “holy grail” for MLS. They are fans of the beautiful game, yet not devoted followers of MLS. They follow the National Team regularly and will make time for a big clash between Man U and Chelsea or Barca and Real Madrid. They might spend some time following soccer stories on [...]
Filed under: Uncategorized | Tagged: euro snobs, MLS fans, soccer fans | 12 Comments »
They are the bane of many an MLS fan, yet they continue to represent a substantial portion of Americn soccer crowds. Teams cater to them, by offering special four packs, pre-game soccer celebrations and mascots. Who are these fans? They are familes. Kids, soccer moms minivans and more. This is part two of our MLS [...]
Filed under: Marketing | Tagged: MLS attendance, MLS fans, MLS soccer moms | 12 Comments »
