Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with [...]
Filed under: Marketing | Tagged: David Ratchford, Marketing, MLS, Rio Tinto, RSL | 4 Comments »
Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with Rob [...]
Filed under: Marketing, Uncategorized | Tagged: Kansas City Wizards, Marketing, MLS, Rob Thomson | 9 Comments »
We have previously posted on Houston’s promotional efforts ( a promotional date for every game) and some of their marketing efforts. Rocky Harris, a Dynamo Senior Vice President, was kind enough to chat with us about the Dynamo’s marketing plans in 2009, fan outreach and more. Mr. Harris has been with the Dynamo for about [...]
Filed under: Marketing | Tagged: Brian Bilello, Houston Dynamo, Marketing, MLS, Rocky Harris, Soccer Business | 5 Comments »
We recently wrote about the Galaxy’s drastic reduction in ticket prices for premium seats for upcoming home games (including the upcoming Chivas USA match). Around the League, other teams are offering other deals to bring fans into the park. In Chicago, the Fire are now offering five game plans for as little as $110 per [...]
Filed under: Marketing | Tagged: Dynamo, FC Dallas, Marketing, MLS, Revolution, Revs Girls, Soccer Business | 1 Comment »
From the outset, MLS has faced something of an identity crisis. Who was the target audience? Men? Women? Familes? Hispanics? soccer fans? sports fans? Both the League and various teams have targeted different groups with varying levels of success. Like all marketing, imitation is king, and right now, “hardcore” fan is sitting on the throne. [...]
Filed under: Marketing | Tagged: Marketing, MLS, Revs, Revs Girls, Soccer Business | 8 Comments »
