As we discussed in mid-February, the announcement that Allstate has signed a four year deal as the official insurance sponsor of MLS was significant for a league that was missing sponsors in a number of major categories. Like most of the league’s similar deals, Allstate is not simply buying into Major League Soccer. By buying [...]
Filed under: Uncategorized | Tagged: Allstate, Karen Uhler, MLS marketing | 4 Comments »
