Soccer Business Bits: WPS Goes Pink, Ticket Sales In KC & More

Posted on July 27, 2010 by Ben Berger

In an effort to increase breast cancer awareness, Women’s Professional Soccer (WPS), in conjunction with PUMA will outfit players in special Project Pink kits for five WPS matches. Puma has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in [...]

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Interview with Rob Thomson, Vice President of Marketing and Communications for the Kansas City Wizards

Posted on April 20, 2009 by Ben Berger

Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate.  Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with Rob [...]

Filed under: Marketing, Uncategorized | Tagged: , , , | 9 Comments »

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