Soccer Business Bits:USA/Brazil Ratings, Premier League Viewing & More

Sports Media Watch is reporting that the USA/Brazil match televised on ESPN2 drew almost 800,000 viewers on Tuesday night.  In Nielsen terms, that represents a .50 rating.  The number represents a significant increase over typical MLS broadcasts, which are often under 200,00 viewers.  The game also drew more viewers than the recent MLS All-Star game [...]

Media Musings

The  introduction of Thierry Henry drew plenty of media coverage both in the New York ara and nationally.  Articles in mainstream publications, interviews on local and national media outlets and discussion on ESPN and elsewhere.  The introduction was well managed by the Red Bulls, and other than a much maligned in studio interview with Good [...]

Soccer Business Bits: Henry Rolls Out, ESPN Gears Up & More

The biggest story in MLS remains the introduction of Theirry Henry to American sports fans and mainstream media.  In addition to the official press conference, Henry made appearances on the Univision morning show, “Morning Joe” on MSNBC, and “Late Night” on NBC.  He also provided a print interview to the AP.  Henry’s ability to speak [...]

Soccer Business Bits: Red Bull Stadium Update, Philly Sponsor & More

This weekend marks the opening of Red Bull Arena, as New York takes on Brazilian side Santos in a pre-season match-up.  The sell-out will be broadcast on both MSG and FSC.  The planed “soft” opening last weekend was canceled because of the terrible weather in the NY Metro area.   FSC will also broadcast its annual [...]

Soccer Business Bits: Soccer Business Reading, Playoff Broadcast & Dynamo Day

In 30 minute daily bits, NPR’s broadcast of “Marketplace” provides a great look at national and international business issues.  On the most recent broadcast, host Kai Rysdal interviewed Simon Kuper, co-author of “Soccernomics” , a book that explores soccer stats and finances, while looking at the beautiful game through a monetary lens.  A transcript and [...]

The MLS Playoffs: Business Blogging the ESPN Broadcast

With the first game of the MLS playoffs upon us, we thought we would follow the ESPN2 broadcast of the Seattle/Houston playoff opener.  The game is up against the World Series, NBA Basketball and various NHL games.  Despite the ratings for MLS during the regular season, the playoff game faces series competition. Before we discuss [...]

Soccer Business Bits: ESPN Doubleheader, Denmark Friendly and KC Stadium

American soccer fans will be treated to a soccer doubleheader tonight as ESPN2 will televise both the USA/Costa Rica match and the RSL/Red Bulls MLS match.  The lead in offers MLS a great chance for exposure to fans of the US Men who are reluctant to watch MLS matches.  MLS can showcase its product in [...]

Covering the Coverage: The Business of Covering American Soccer

With the Summer winding down, we thought we would take a look at the coverage of American soccer in the United States.  Tonight, we will start by looking at “mainstream” national media, with a focus on ESPN, Sports Illustrated, The Sporting News and other outlets. Not surprisingly, ESPN is at the head of the class, [...]

Soccer Business Bits: Confederations Cup, MLS and More

It has been a very busy last few days in American Soccer.  The Confederations Cup has moved through the group stage, MLS is reaching the halfway point, Superliga is under way and the WPS is moving forward in its inagural season.  The big soccer business controversy of the week occurred on Wednesday night when the [...]

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