Sports Business Daily (sister publication to the Sports Business Journal), is reporting that longtime FIFA sponsor Continental Tire has signed with MLS as a league sponsor. The multi-year deal provides signage at all MLS matches, hospitality arrangements at games and commercials on league broadcasts. As is typical for such league-wide deals, SUM negotiated the deal [...]
Filed under: Uncategorized | Tagged: Continental Tire and MLS, Los Angeles Kings, Marta, Sol | 1 Comment »
