MLS: A Peek Behind the Curtain

Posted on March 26, 2009 by Ben Berger

Few sports leagues guard their finances more closely than MLS, but efforts to bring a franchise to Portland brought many long hidden numbers to light.  In a report prepared  by HVS, many MLS financial numbers became public for the first time.  The report is here. The report projects MLS finances from 2011 (when Portland enters [...]

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WPS: Interview with Robert Penner

Posted on March 24, 2009 by Ben Berger

On March 29, Women’s Professional Soccer will kick-off its inaugural season with a nationally televised match-up at the Home Depot Center.  Pitting the Los Angeles Sol against the Washington Freedom, the opening match will feature Brazilian star Marta and U.S. National Team scorer Abby Wambach. Rising from the ashes of the WUSA, the WPS is [...]

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Business Bits: Expansion in St. Louis & the Monday After

Posted on March 23, 2009 by Ben Berger

With MLS announcing Portland as the League’s 18th Expansion Franchise, St. Louis appeared to be the big loser.   Since the announcement, Commissioner Garber worked hard to dispel that belief.  In an article published in the in St. Louis Post-Dispatch, Mr. Garber indicated that the League would work hard to steer investors to join Jeffrey Cooper’s [...]

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The Business of Opening Day

Posted on March 20, 2009 by Ben Berger

With the curtain going up on the 2009 campaign, we thought we would offer some comments on the business aspects of the Seattle/NY game.  We”ll touch on advertising, presentation, attendance and more.  With the match going up against March Madness, the NIT, the NBA and the WBC, it will be interesting to see how many [...]

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Business Bits: FC Barcelona in Philly?

Posted on March 17, 2009 by Ben Berger

The Sports Business Journal is reporting that FC Barcelona, fresh off walking away from a franchise in Miami, is exploring opportunities with the Philadelphia expansion team set to start play in 2009.  It is no secret that that the man behind the Philly team (Jay Sugarman), has suffered some significant downturns in the market.  With [...]

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Business Bits: Opening Week, WPS and Milan

Posted on March 14, 2009 by Ben Berger

Amway International, the presenting sponsor of the San Jose Earthquakes, has signed on as the jersey sponsor of the WPS’ L.A. Sol. The sponsorship will include the Amway name on the jersey, stadium signage and placement on an array of Sol items.  Perhaps most importantly for Amway, Brazilian Marta, perhaps the most recognizable star in [...]

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MLS in the Digital Age: Interview with Chris Schlosser

Posted on March 12, 2009 by Ben Berger

Chris Schlosser is the Director of Digital Strategy for SUM,  a graduate of Columbia Business School and a former employee at Microsoft in Seattle.  While at Columbia, Mr. Schlosser formed a relationship with Sunil Gulati and ultimately came to work at SUM.  He was kind enough to answer a few questions from footiebusiness.com about MLS’ digital strategy. [...]

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Interview With Tim Martin of Gallagher Sports

Posted on March 5, 2009 by Ben Berger

Earlier today, Footiebusiness.com posted about San Jose’s recent sponsorship deal with Amway. Tim Martin, a 10 year veteran of the sports marketing field and the President of soccer marketing entity Gallagher Sports, lauded the deal in a recent article for ESPN.com.  Mr. Martin has worked for a number of major brands in an array of [...]

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MLS Sponsorships: The Name on the Front of the Jersey

Posted on March 5, 2009 by Ben Berger

On January 29, 2009 the San Jose Earthquakes announced a three year deal with Amway, for a reported $2-3 million per season.  According to reports, all San Jose apparel, including game jerseys, would immediately begin carrying a prominently placed Amway logo.  With the deal, San Jose became the 11th MLS side to announce a primary [...]

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MLS retains Panasonic as Primary Sponsor

Posted on February 11, 2009 by Ben Berger

In a sign that MLS is still a valuable commodity among sponsors, the League announced that Panasonic has re-upped for a three year run as the “Official Consumer Electronics” partner of MLS.  Goal.com Given the econmic climate, long term sponsorship deals are an important source of ongoing revenue. Given the amounts of scrutiny aimed at [...]

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