With the World Cup about to start and MLS about to embark on a 2 week hiatus, we thought we would take a quick look around the business of the league before all eyes turn to South Africa. A while back we reported that longtime FIFA sponsor Continental Tire has signed with MLS as a [...]
Filed under: Media, Sponsors | Tagged: Continental Tire, MLS sponsors, Taylor Twellman | Leave a Comment »
With the World Cup on the doorstep, we thought we would discuss some of the sponsors and sponsorships that are an enormous part of the money making power of the tournament. Our survey of non-soccer fans has identified Gatorade and and Red Bull as prominent soccer sponsors, yet neither will feature prominently during the World [...]
Filed under: Sponsors | Tagged: sponsorships, World Cup, world cup commercials, World Cup Sponsors | Leave a Comment »
League sponsor American Airlines has announced a three year sponsorship with the New England Revolution, New England Patriots and Gillette Stadium. The deal includes stadium signage, commercials, community outreach and gameday events. Terms of the deal were not disclosed. The integrated marketing sponsorship will make American Airlines the official sponsor of both teams and the [...]
Filed under: Marketing, Sponsors | Tagged: American Airlines, Kraft Sports Group, MLS marketing | Leave a Comment »
If you looked closely at the jerseys worn by the MLS All-Stars, the world famous logo of AT&T was readily apparent. The reason? The international communications provider has been announced as the official communications provider of MLS, and US Soccer. As part of the deal, AT&T was the presenting sponsor of the MLS All-Star game [...]
Filed under: Sponsors | 2 Comments »
A bit of business potpurri today. Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest. The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, [...]
Filed under: Marketing, Sponsors | Tagged: Chivas, KFC, MLS, MLS attendance, RSL, Seattle Sounders | Leave a Comment »
DC United has long prided itself on passionate supporters groups. Through “Behind the Badge“, the Team’s official blog, United is hoping to spread that passion to the younger set. For this Friday’s nationally televised match against New England, United is offering $15 tickets for college students. In addition to the tickets, the Team is offering [...]
Filed under: Marketing, Media, Sponsors | Tagged: D.C. United, Don Garber, Fox Business soccer, MLS, MLS WORKS | 1 Comment »
MLS wrapped up its fourth round with a full slate of Saturday games. The weekend was a mixed-bag at the gate with Seattle, Toronto and Houston drawing well and Columbus, San Jose and Salt Lake City disappointing. Los Angeles posted a solid number, but still below traditional “super classico” norms. All attendances for the week [...]
Filed under: Media, Sponsors | Tagged: Crown Royal, ESPN2, MLS, MLS TV, WPS attendance | 1 Comment »
The week of RSL’s big home opener at Rio Tinto stadium has brought a number of stories about how RSL is functioning as a business in its new digs. From “Behind the Shield, RSL’s official blog, comes word of “ticket insurance” in case of precipation at the home opener. Unlike traditional rain check policies (where [...]
Filed under: Expansion and Stadiums, Media, Sponsors | Tagged: ESPN2, Jet Blue, MLS, Rio Tinto, RSL, Soccer Business | 3 Comments »
DC United’s efforts to get a stadium built in Prince George’s County took a small step forward with the Maryland House Appropriations Committee approving a bill to fund a study about the project. United is seeking State and County funds to build a new soccer specific stadium near the Metro in Maryland. With RFK crumbling [...]
Filed under: Expansion and Stadiums, Media, Sponsors | Tagged: ESPN, FSC, MLS, Sponsors, United PG County, VW | 1 Comment »
It was a big weekend for U.S. soccer fans. The National Team was in El Salvador for a qualifier, WPS kicked off in Los Angeles and the MLS completed its second week of games. ESPN2 televised the National Team (after not showing an MLS game this week). Captain Morgan’s featured prominently as an advertisor (I [...]
Filed under: Media, Sponsors | Tagged: ESPN2, FSC, MLS, Soccer Business, WPS | Leave a Comment »
