In a year in which most MLS teams are struggling at the gate, one of the success stories has been Chivas USA. According to these numbers, Chivas attendance is up more than 6%. As part of our ongoing interview series with MLS marketing personell, we had an opportunity to chat with Alex Gallegos, the Chivas [...]
Filed under: Marketing | Tagged: Allex Gallegos, Chivas USA Marketing, MLS marketing | 7 Comments »
As part of our ongoing effort to call out interesting and unique marketing efforts at various MLS stadia this year, here are some of the promotions on tap for this coming week. In Kansas City, the Wizards are offering the unique “Faith and Family Night” for Saturday Night’s tilt with the Crew. At the end [...]
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Another full slate of games in MLS and WPS this weekend and a world cup qualifier on the horizon. This week represented the return of the ESPN game of the week, and the Worldwide Leader got a good one with the Thursday night Chivas/Blanco match-up. Please see our live business blog of that match here. [...]
Filed under: Marketing | Tagged: MLS, MLS attendance, Soccer Business, WPS attendance | 1 Comment »
Another week of American soccer is in the books, with a full slate of games in MLS and WPS and the annoucement of a new U.S. National Team Camp for the upcoming World Cup Qualifier. As has been a theme in MLS this season, there were more ties than actual results, with four games ending [...]
Filed under: Marketing | Tagged: MLS attendance, Soccer Business, WPS attendance | Leave a Comment »
A bit of business potpurri today. Building on its sellout success, the Seattle Sounders have announced that they are opening additional seats for the rest of the season at Qwest. The Sounders have averaged almost 30k during the season and are now adding some additional seats for the rest of year, bringing capacity to 32,000, [...]
Filed under: Marketing, Sponsors | Tagged: Chivas, KFC, MLS, MLS attendance, RSL, Seattle Sounders | Leave a Comment »
Teams across the League continue to offer creative promotions and deals to entice fans into the stadiums. In New York, the Red Bulls are offering a 4 tickets and 4 T-shirts for $90 deal. Given some of the options we have discussed previously, this one doesn’t seem like much of a bargain. The Red Bulls [...]
Filed under: Marketing | Tagged: Chivas USA, Houston Dynamoi, MLS, Red Bulls, Soccer Business | Leave a Comment »
Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with [...]
Filed under: Marketing | Tagged: David Ratchford, Marketing, MLS, Rio Tinto, RSL | 4 Comments »
MLS promotions departments are working overtime to bring fans to the stadiums. In Los Angeles, the Galaxy are offering a free ticket promotion for all season ticket holders. Specifically, each season ticket holder is getting an extra ticket for the upcoming Galaxy home game against the Red Bulls. As we discussed yesterday, Galaxy attendance figures [...]
Filed under: Marketing | Tagged: Attendance, MLS, promotions, sponsorships | 2 Comments »
Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique circumstances that make their marketing and fan outreach efforts fascinating fodder for discussion and analysis. This week we touch base with Rob [...]
Filed under: Marketing, Uncategorized | Tagged: Kansas City Wizards, Marketing, MLS, Rob Thomson | 9 Comments »
