League sponsor American Airlines has announced a three year sponsorship with the New England Revolution, New England Patriots and Gillette Stadium. The deal includes stadium signage, commercials, community outreach and gameday events. Terms of the deal were not disclosed. The integrated marketing sponsorship will make American Airlines the official sponsor of both teams and the [...]
Filed under: Marketing, Sponsors | Tagged: American Airlines, Kraft Sports Group, MLS marketing | Leave a Comment »
They are the bane of many an MLS fan, yet they continue to represent a substantial portion of Americn soccer crowds. Teams cater to them, by offering special four packs, pre-game soccer celebrations and mascots. Who are these fans? They are familes. Kids, soccer moms minivans and more. This is part two of our MLS [...]
Filed under: Marketing | Tagged: MLS attendance, MLS fans, MLS soccer moms | 12 Comments »
Another weekend is in the books, as both MLS and WPS continue their march to the playoffs. However, perhaps the highlight was the Barcelona/Galaxy friendly that drew more than 93k to the Rose Bowl. Another huge crowd and another sign of the popularity of soccer in the US. Stay tuned the rest of this week [...]
Filed under: Marketing | Tagged: MLS Direct Kick, soccer attendance, WPS attendance | 1 Comment »
A recurring theme of this blog is the importance of soccer businesses interacting with soccer fans. Whether it be MLS franchises, WPS, US Soccer or soccer media, we frequently advocate for open lines of communication between fans and those in charge. Through the years, American soccer officials (from all leagues and teams) have done an [...]
Filed under: Marketing, Media | Tagged: Mexico TV, Mun2, PGE Park, US soccer TV | Leave a Comment »
The MLS weekend starts off with a Friday night tilt at Rio Tinto. RSL is promoting its Mangia service, which allows patrons to order food directly to their seats. Mangia allows fans to order food by texting their order to Mangia. The service has been piloted to a small section of Rio Tinto, but for [...]
Filed under: Marketing | Tagged: Houston Dynamo, MLS marketing, Rio Tinto | Leave a Comment »
As we do every few weeks, it is time again to take a look around MLS for ticket offers and bargains. The Columbus Crew are offering the “July Mini Ball Pack“. Starting at $19 per ticket, the package includes a mini-ball per ticket. The package requires the purchase of 4 tickets and 4 balls. Not [...]
Filed under: Marketing | Tagged: Beckhams Back, Crew, FSC, MLS All Star Game | Leave a Comment »
I made the trip up to Foxboro this weekend for the Gold Cup Tripleheader. It was a night of perfect weather, a great US/Hati match and a stinker of an MLS game. I made the trip with a buddy with whom I played soccer in college. While I have immersed myself in MLS and US [...]
Filed under: Marketing | Tagged: Claudio Lopez, Gold Cup, Philadelphia Union, TFC | 4 Comments »
Independence Day has long been a big event for Major League Soccer, with certain markets becoming part of the 4th of July scene in their respective cities. We thought we would take a look at these events for 2009. We start in Colorado, where the Rapids will host their 14th annual 4th of July game. [...]
Filed under: Marketing | Tagged: Fourth of July soccer, MLS attendance, Rapids 4th of July | 3 Comments »
As we like to do on occasion, we are going to take a look around the League to see what teams are offering to help bring fans to the game. In Columbus, the Crew are promoting a Gold Cup Two pack for a July 7 doubleheader and a select Crew Games. Prices for the packages [...]
Filed under: Marketing | Tagged: Columbus Crew, Defend the Fort, MLS promotions, Seattle Sounders | Leave a Comment »
