Earlier this week, we posted our Q&A with Timbers VP of Marketing Cory Dolich. Today, we were fortunate to have Revs COO Brian Bilello answer some questions about the Revs marketing strategies and efforts. The Revs have really amped up their online presence in the last couple of years and have started to aggressively use [...]
Filed under: Marketing | Tagged: Brian Bilello, New England Revolution, Revs Marketing | 23 Comments »
Over the last couple of years, we have conducted interviews with a number of marketing professionals throughout MLS. These Q&As have provided great insight into the marketing strategies and goals of various franchises. Within the league, the Portland Timbers are one of the most exciting marketing stories of 2011. The expansion team has made waves [...]
Filed under: Marketing, Uncategorized | Tagged: Cory Dolich, Portland marketing, Portland Timbers, Timbers Marketing | 11 Comments »
Its been a while since we took a look at some of the ongoing civil litigation and criminal actions involving American soccer personalities, clubs and leagues. However, with the recent news of Peter Vermes arrest on a DUI, we thought we would take a look at some of the cases that have been prominent over [...]
Filed under: Marketing | Tagged: D.C. United, soccer lawsuit, Vermes DUI, VW | Leave a Comment »
The big business story in American soccer over the last 24 hours was the announcement that league sponsor adidas has significantly increased its committment to MLS with a new 8 year, $200 million that runs through 2018. The deal replaces the previously signed 10 year, $150 million deal signed between the parties in 2004. With [...]
Filed under: Marketing | Tagged: Adidas, MLS adidas, MLS soccer, MLS sponsors, soccer sponsors | Leave a Comment »
Steven Stark and Harrison Stark are the authors of World Cup 2010: The Indispensable Guide to Soccer and Geopolitics recently published by Blue River Press. The book combines humor, soccer knowledge and a bit history to discuss the World Cup from a variety of angles. In addition to in depth previews of each team, the [...]
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In an article addressing ratings for the MLB network, the Sports Business Journal reports that FSC is the lowest rated of the Nielsen rated sports channel. From March 29 until April 25, FSC averaged less than 50k viewers in prime time. MLSB Network was the second lowest, with just under 100k viewers in prime time. [...]
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With Seattle set to cap its impressive inaugural season as an MLS City by hosting MLS Cup 2009 at Qwest Field, we thought we would check in with Seattle soccer guru David Falk, the man behind the comprehensive Seattle soccer website, www.GoalSeattle.com about marketing efforts, media coverage and ticket sales for MLS Cup in Seattle. [...]
Filed under: Marketing | Tagged: MLS Cup 2009, Seattle Sounders | 1 Comment »
As we do every few weeks, we like to take a look around MLS to see what teams are doing to create buzz and increase attendance for the upcoming weekend of games. With the last regular season matches upon us, now is a good time to take a last look at promotions for 2009. In [...]
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With a big soccer doubleheader on ESPN, we thought we would review the broadcast, commercials and marketing from the telecast. Before the game, the USA/Costa Rica match featured prominently across all ESPN platforms. There were lead ins on SportsCenter and a 30 minute pre-game featuring Stone and Musto from Bristol. The pre-game coverage included a [...]
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Its been a while since we have taken a look at the world of MLS promtions, and with a big weekend of games on the horizon, we thought we would take a look at what the home teams have planned this coming week. We’ll start in DC, where RFK will host the Costa Rica/USA qualifier [...]
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