Chicago is definitely a deserving champion. The team had a great year in the stands with attendance increasing by 15% to well over 16,000 fans per game. Last year the team averaged more than 1,000 over its lifetime average and more than 2,000 over its 2011 number. Perhaps the biggest business news for Chicago came during the Winter, when the team announced a $1.3-1.5 million dollar per year jersey sponsorship agreement with Quaker Oats. If the report is accurate, the new deal is a great score for a Fire franchise that went without a jersey sponsor in 2011 after Best Buy ended its relationship before the season started last year. The team also has done a great job on social media and prepared some great visuals to celebrate its 15th anniversary.
Here are some of the highlights of the Fire’s season in PR
Here is an article describing some of the nuances of the Quaker Oats jersey partnership: http://www.hottimeinoldtown.com/2012/1/20/2720358/quaker-oats-chicago-fire-oatmeal-press-release-in-a-canister
Here is one of a series of clever tv commercials that the team ran in the Chicago area: http://www.chicago-fire.com/video/2012/05/24/dominic-oduro-does-everything-fast
The team also leveraged its relationship with Quaker to create unique Life Cereal boxes with Austin Berry’s photo and statistics as a way to promote his Rookie of the Year campaign.
It was a great 2012 for the Fire. Congratulations to Chicago on winning the 2012 Footiebusiness Team PR Award. The competition for the 2013 version starts today.
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