The New England Revolution announced a new sponsorship partnership making Sovereign | Santander the official bank of the New England Revolution. The team is the bank’s first American sports partnership. The partnership will include the somewhat unique component of an official tagline defining the relationship between the team and bank. According to the press release, also includes day-of-game sponsorships; on-site game day programs; community clinics run by the Revolution Academy and Revs players; naming rights for the team’s official “Man of the Match” award; on-field advertising during Revolution matches; away game trips; as well as television broadcast, radio broadcast, print and digital inventory.” Pele is the official soccer voice of the bank and he was on hand as part of the announcement. It is noteworthy that the quotes distributed as part of the press release from the Revs perspective came from Robert Kraft and not one of the team front office representatives.
Elsewhere, Electronic Arts issued a press release that the first day of FIFA 13 sales topped 350,000 which is up more than 40% year over year. In the first 24 hours online, more than 1.4 million online games of FIFA 13 were played. According to the press release, “It was also a record-setting opening for FIFA Soccer 13 on iOS around the world. FIFA Soccer 13 for iPhone, iPod touch and iPad achieved the biggest launch-day performance of any EA iOS game in history, with downloads up 62 percent over last year. FIFA Soccer 13 also hit No. 1 in Top Paid Games in 55 countries and No. 1 in Top Grossing Games in 24 countries on the App Store.”
One final note. Hamas is enforcing a media boycott of Barcelona after the team game a complimentary ticket to Gilad Schalit, the Israeli soldier that was held captive for a number of years by militants in the Gaza Strip. As a result, no television or radio stations will broadcast Barcelona games and no newspapers will cover the games.
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