MLS is back with a vengeance after breaking for Euro 2012. A full slate of mid-week games followed by a block of weekend matches should be enough to satisfy any fan of the domestic league. It is also time for teams to start promoting their July 4th matches. As we do every so often, here is a look at some of the promotional efforts MLS teams are employing to bring fans to the park. However, we will start in New York, where the Red Bulls are employing a bit of cross cultural marketing with the New York based Kicking and Screening Film Festival. The festival will feature Thierry Henry’s documentary and fans can score a 15% discount to the festival by using a promo code. The deal does not include a discount for tickets.
The Rapids are typically the July 4th kings of Major League Soccer and the team is aggressively promoting a full slate of events for their home match against Vancouver. In addition to the obligatory fireworks display after the game, the pre-match festivities include multiple musical acts, circus performances, crafts and more. For information about the event, click here.
DC United is pushing its typical College Night $20 tickets for the team’s June 30th match at RFK. The deal includes access to a pre-game tailgate. The $20 ticket represents a discount of $12 off the usual ticket price.
The Chicago Fire offer this list of promotional nights for the rest of the season. Giveaways include pennants, towels, mini balls and more. Some of the games have presenting sponsors.