Selling Tickets in MLS

Three weeks into the Major League Soccer season and most teams have now had their home openers.  Yet the need to sell tickets is just shifting into high gear.  Every so often, we like to take a look around the league to see what teams are doing to promote upcoming matches and draw fans to the park.  We’ll start in DC, where United is continuing is drive to bring college aged fans to RFK Stadium.  The team is offering $20 tickets for anyone who orders tickets with a .edu e-mail address.   At the door, those same seats will be $22 with a college i.d.  DC has long been on of the most aggressive teams in marketing to a younger audience and its efforts to bring college students (and entertain them with music and drinks) has long been part of that effort.

It’s not often we stumble into a ticket promotion in Seattle, but with the announcement that the team will host Chelsea this Summer, the team is offering a 4 game package that includes tickets to the Chelsea, Galaxy, Timbers and Whitecaps matches.  The team is opening all of Century Link Field for those matches and tickets start at $110 for the four games.

The Rapids are offering a Family Four Pack starting at just $49.  The package includes 4 tickets, 4 meals and 4 Coca-Cola products.  The package is offered by the Rapids and Coke.

Finally, the Crew are offering their own college deal and pairing it with a military i.d. discount.  The team is offering seats for its April 7 match against the Red Bulls for $15 in advance or $17 on game day.  The team is also offering an $88 deal for four tickets in conjunction with Pepsi.  The plan includes the tickets, an equal number of snacks, Pepsi products, hot dogs and a coupon for a free 2 liter.

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