The charitable efforts of professional sports leagues and teams are typically overlooked by their fans, yet they are an important component of the community outreach programs in which almost all leagues are involved. In addition to providing a way to give back to the community, local charitable efforts often provide teams with an outstanding opportunity to connect with fans and potential fans. The League’s charitable arm partners with a number of recognizable names such as Nothing but Nets and UNICEF and raises money and awareness via a number of fundraising and outreach programs.
MLS W.O.R.K.S. has just announced a new charitable effort called Soccer Kicks Cancer. According to the official press release, the three-month campaign will highlight efforts being conducted throughout the League by our clubs, players, fans and corporate partners, while promoting the tremendous work of our charitable partners affiliated with the cause. As part of Soccer Kicks Cancer, and during childhood cancer awareness month in September, MLS W.O.R.K.S. and St. Jude Children’s Research Hospital® will promote Goals for St. Jude, a program created to introduce MLS fans to the mission of St. Jude, invite them to join the team and encourage the soccer community to support the hospital as they strive to find cures and save children from cancer and other deadly diseases.
Enjoy the long weekend. It will be a quiet time for MLS with the National team taking center stage on Friday night.