Last week we discussed Gold Cup television ratings, but before the tournament complete fades into the rear view mirror, here are a couple quick business tibits courtesy of the Sports Business Journal. SBJ is reporting that Gold Cup attendance drew a final attendance just shy of 613,000. This significantly eclipses 490k plus that attended the 2007 version of the tournament. On the sponsorship front, SBJ is reporting that CONCACAF attracted 13 major partners for the event. Partnerships are valued in the mid six figures and the 13 partners is almost double the 7 from 2009. To CONCACAF’s credit, the federation did a great job with its website for the tournament and offered streaming video as well as a facebook and Twitter presence.
The World Football Challenge is coming to the U.S. in 2011 with Galaxy partner Herbalife as the name sponsor. The Boys and Girls Clubs and UNICEF have been named as the event’s official charity partners. Grass Fields imported for the tournament will be donated to local Boys and Girls Clubs. As part of the event, a high end auction opportunity is available on this site. The 2011 version of the tournament includes Manchester United, Real Madrid, Manchester City, Barcelona and many more.
Finally, MLS has announced the creation of the Hawaiian Islands Invitational, a four team invitational tournament that will take place at the end of February. The game will feature one MLS team and three other international squads. The games will be telecast on ESPN3.com and a variety of international ESPN channels. Hawaii Airlines will be the offical air carrier of the event. This marks a return to Hawaii for MLS after a couple years away from the Pan Pacific Cup.
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